Guinness' short films for the home nations rugby campaign celebrate inspirational figuresin the sport, ahead of the autumn internationals. Each of the spots celebrates a different home nation - England, Ireland, Scotland and Wales - by telling stories about inspiring figures or heroic team performances.
Created with stock footage and stock photos, parts of the films have been created using the techniques of 2.5 D, to create movement out of the still images. They have a quality that's hard to recreate when using new images. The film is very emotive, and it was important to be able to bring these great stills to life at crucial impact moments throughout the film. One of the most challenging parts to creating this effect was distort the images in ways that would make the movement believable, whilst still being quite restrained. Hopefully allowing the audience to question if it was a still image or footage.
VFX & Design: The Mill
Executive Producer: Cat Scott
2D Lead Artist: Rich DC
2D Artist: Henry Foreman
Production Assistant: Jack Harris